Eric Scot Frydler - Inventor
Eric Scot Frydler has an uncanny knack for toy invention. Answering an ad by Mattel Toys in the back of Adweek for a “Child Genius”,
Eric was hired by the company and immediately put his talents to work creating toys during the day and comic books during the night .
The comic books he evolved, developed, and wrote were a huge hit. They were a delight to young readers as well as a marketing tool to
cross-sell the action figures for multi-million dollar hits “He-Man, Masters of the Universe”, “She-Ra, Princess of
Power”, “Popples”, ”Rainbow Brite” and many more. In the 1990’s Eric developed toy inventions licensed to Mattel and numerous
other toy companies such as Neurosmith, Equity Marketing, L.L. Knickerbocker and more.
Eric has hundreds of new toy and game product concepts. He is currently busy with his stage and screen work, however he maintains
his vision for the next evolution in toys and has fascinating new concepts that would make any toy company a fortune.
Author, New Toys-New World: How To Invent Toys & Transform The World, 1992
"We loved everything Eric did for Mattel and the girl’s fantasy line, 'Princess of Power'."
Jill Barad, former President Girls Products
Janice Varney, former Senior VP, Girls Products
"Eric is a creative thinker - creating, extending lines to give them new life, naming them - he is the best name essencer in the business."
Fred Held, former Head of Operations, Mattel Toys, Inc.
"Eric has a good idea a second."
Tom O‘Mary
Executive Producer & President, Rock Wayne Organization
|
|
|
